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L'Avi Arrufí is an estate-bottled wine made by Celler Piñol with grapes grown in the high-elevation region of Terra Alta, located south of Barcelona. The Piñol family has been wine growers for four generations. L'Avi Arrufi means, "Grandfather Arrufí," the man who founded Celler Piñol in 1945. Today, less than 800 cases are produced of one of the family's most distinctive wines, made from vines over seventy years old. L'Avi Arrufí is “liquid geography,” a wine that sings the special music of Terra Alta's terroir composed of phrases and notes of the specific flavors of the Mediterranean climate. The story of Celler Piñol mirrors the ascendance of Spanish wines in world markets over the past ten years, a story of how a reverence for old, treasured vineyards and the best family traditions have been combined with new winemaking methods to make the finest wines possible. Similar to Yecla and Vinos de Madrid, Terra Alta is one of Spain's up-and-coming wine regions with an identity built on exciting projects and progressive innovation. Juanjo G. Piñol and Cristina Borrull are the winemakers. Juanjo's mother Josefina remains in charge of the family cellar.